Where are you now?
What phase of life is your business starting from? Is it new, mature or growing? How are your competitors in terms of price, distribution, market share and consumer attitudes.
Where do you want to be?
In other words, what are your objectives?Your goals? How much more income or brand awareness would you like to create to your business.
Business objective:
Grow net sales by ...%
Marketing objective:
Drive frequency by ...% in target audience
What are you doing to get there?
What marketing strategies are you implementing to get to where you want to be?
Describe your marketing activities and which ones are the most important?
Who do your business need to talk to?
Who is your target audience? Who do you need to influence? Do you have any Segmentation or demographic research?
How will we know when we have arrived?
We have to determine a measurement plan to compare the time before and after the campaign, as well as a clear understanding of how the goals will be quantified.